Customer Development & Usability Testing
Dishero is a visual menu and restaurant discovery platform utilizing professional grade photos for a visually stunning experience. It allows users to search restaurants by dish type, instead of confining users to search by cuisine only. It also allows users to book reservations directly; a beautiful one-stop shop.
The Dishero team came to us with the desire to better understand users' mental models regarding restaurant discovery and to stress test their riskiest assumptions. They were also interested in any usability improvements to create the best possible experience for their users.
With a team of 3 other designers, I conducted a customer development and usability testing cycle. We sourced and interviewed 8 participants. Based on pain points surfaced, we provided recommendations ranging from copy consistency to IA improvements to UI enhancements.
DUE TO NDA CONSIDERATIONS, THIS PROJECT IS NOT PUBLICLY AVAILABLE AT THIS TIME.
Amy and the Tradecraft team did a phenomenal job in doing UX research for Dishero. The results we got back were invaluable for us in assessing our hypotheses. I was impressed with level of details included in the submitted report. -Alex Fishman, CEO/Founder